Dublin Convention Bureau launches campaign to attract conferences
Tuesday, January 09, 2007
As part of its ongoing remit to promote Dublin as an exciting, accessible and memorable business tourism destination, Dublin Convention Bureau, in conjunction with the Association of Irish Professional Conference Organisers, is launching a focused campaign in 2007 to attract more association conference business to the city.
Jean Evans, CEO of Dublin Convention Bureau, said This is an integral element of our overall long term strategy and we are thrilled that due to recent expansion and the partnership of AIPCO, we now have the resources to dedicate to this exciting market.
New association-oriented activities that DCB will undertake in 2007 include participation at the Association World Congress in Brussels from 5-6th February, a joint stand with AIPCO at Euromembers in Brussels from the 2-3rd April and participation at Confec Red in February, Confec Blue in June and Confec Green in September.
We will also undertake a direct mail and ezine campaign in the UK that will help build associations’ awareness of what Dublin has to offer, keep them abreast of relevant new developments and expansions and illustrate how bringing their conference to the Irish capital will satisfy their organisation’s strategic objectives and their delegates’ educational and networking needs added Ms Evans.
She continued This is in addition to our usual participation at IMEX, EIBTM and various ICCA events and of course our own workshops and sales calls weeks so we anticipate that 2007 is going to be a very busy and very exciting year both for the Bureau and for Dublin!
Theodore Koumelis
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Tuesday, January 09, 2007
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