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Southeast Asia tourism community embraces .travel
Tuesday, February 06, 2007
Use of the .travel Internet domain continues to gain prevalence in Southeast Asia, as high-profile tourism organizations such as ASEAN and their members promote the dedicated tourism space by adopting .travel website and e-mail addresses.

The ASEAN Tourism Forum (ATF) 2007 recently utilized the website www.atf2007travel to promote their annual event and reports that the organization has now adopted the use of .travel e-mail addresses as well.

ASEAN member nations include Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam. The group is also widely marketing the website visitASEAN.travel to help educate global tourists on the myriad of travel experiences available in Southeast Asia and to cross-promote the region`s countries to garner expanded consumer interest.

We are very pleased with the ongoing support of our friends in Southeast Asia, said Ron Andruff, president of Tralliance Corporation, the .travel Registry. Tourism leaders in this part of the world are to be commended for utilizing every marketing tool available to them, including .travel, to keep pace with the growth of tourism in this important region.

Other organizations and destinations in Southeast Asia currently utilizing .travel in their promotional and marketing efforts include:

natas.travel - National Association of Travel Agents
Singapore (NATAS)
bruneitourism.travel - Brunei Tourism
visitsingapore.travel - Singapore Tourism Board
thailand.travel - Tourism Authority of Thailand
visitasean.travel - Association of Southeast
Asian Nations
Theodore Koumelis - Tuesday, February 06, 2007
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Poll
The imminent privatization of Olympic Airlines is expected to change the fate of this debt-laden airline. What do you think the new owner should do in regard to the brand name of the Greek national flag carrier?.

Keep “Olympic Airlines” as the name of the company as it remains a strong brand.

The company should keep “Olympic” as an element of its name but refresh the brand (e.g. “New Olympic Airlines”).

The airline should drop “Olympic” from its name. This brand has lost its value and isn’t relevant to the market anymore.

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