Royal & SunAlliance, insurance leader, and UPS - the world`s largest package delivery company will be included in Air Miles, the Middle East’s leading loyalty programme, as the company diversified its participant portfolio. “As the regional economy continues to enjoy exponential growth, we see more potential for Air Miles to expand its operations and diversify into new industries,” said Dave Battiston, CEO, Rewards Management Middle East Limited, the company that operates Air Miles across the region.

Air Miles cardholders can simply enter their card number while applying for a quote online from Royal & SunAlliance’s website, and they will be able to add more Air Miles to their account with every purchase.

“We believe in going the extra mile for our customers and giving them more value for their money,” said Royal & SunAlliance Manager – Broker Relationship & Affinity Partners, Rakesh Nayar. “By partnering with Air Miles, we are giving customers more reward choices which is a great value-added proposition.”

Air Miles cardholders can collect Air Miles for both UPS and Royal & SunAlliance transactions from March 1st.

“With Air Miles, Royal & SunAlliance and UPS will be able to reward their customers with more than 1,000 different gifts and experiences,” added Battiston.

Air Miles recently set up a new office in Bahrain and is preparing to roll out its programme to other Middle East markets.