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Qatar Airways unveils new summer flying program
Thursday, March 08, 2007
REPORT - BERLIN - ITB 2007: New destinations will be launched over the next few months – including the airline’s first move into the US market – and increased frequency on existing routes as Qatar Airways unveiled at ITB. In March 2007 alone, the airline will have four exciting destinations added to Qatar Airways’ family of routes operated out of its operational hub of Doha, capital of the State of Qatar.

Scheduled flights to Chennai (formerly Madras), Bali and Ho Chi Minh City will begin towards the end of March. They follow the successful launch of services to Nigeria’s commercial capital of Lagos on March 1.

And from Summer 2007, Qatar Airways will operate flights to New York, Washington and Geneva, with Stockholm following later this year.

Speaking at a press conference on the first day of ITB Berlin Qatar Airways Chief Executive Officer Akbar Al Baker said the airline was gearing up for an exciting few months of route launches and increased frequencies on existing services.

“2007 is an exciting year for Qatar Airways, celebrating 10 years since our relaunch and we look forward to welcoming passengers on our brand new routes and increased services to provide them with greater choice. Our renowned award-winning Five Star service is really spreading to exciting new destinations around the world. Our first move into the US market this summer represents an important step in the history of Qatar Airways as we launch not one, but two destinations in North America. The addition of New York and Washington will provide Qatar Airways with access to two key cities and a gateway to the rest of the United States.”

Qatar Airways’ new routes for 2007:

Qatar Airways increases frequency on the following routes from March 25, the start of the Summer 2007 flying season:

Al Baker said that Qatar Airways was continuing its year-on-year aggressive expansion plans averaging 35 per cent annually. The airline expects to have carried 8 million passengers over the current 12-month financial year, which ends on March 31.

“This is phenomenal growth for a young and vibrant airline and we are well on target to achieving our ultimate goal of becoming the best airline in the world. It is highly achievable and we look forward to becoming the airline of choice for passengers anywhere in the world. By expanding our operations, this reinforces Qatar Airways’ strategy of serving key business and leisure cities around the world.”

Qatar Airways currently operates a modern fleet of 53 all-Airbus aircraft to 72 destinations across Europe, Middle East, Africa, Far East and the Indian subcontinent.

On the Germany – Qatar route, Qatar Airways operates 21 flights a week. The Frankfurt route is served 10-times-a-week, Berlin 4-times-a-week and Munich daily. Al Baker explained that the airline was keen to increase frequency between the two countries and launch further destinations in Germany.

With a growing international network, Al Baker added that more travellers would have an opportunity to use Qatar Airways’ brand new Premium Terminal at Doha International Airport, exclusively for departing First and Business Class passengers.
Vicky Karantzavelou - Thursday, March 08, 2007
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The imminent privatization of Olympic Airlines is expected to change the fate of this debt-laden airline. What do you think the new owner should do in regard to the brand name of the Greek national flag carrier?.

Keep “Olympic Airlines” as the name of the company as it remains a strong brand.

The company should keep “Olympic” as an element of its name but refresh the brand (e.g. “New Olympic Airlines”).

The airline should drop “Olympic” from its name. This brand has lost its value and isn’t relevant to the market anymore.

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