Air New Zealand partners with Discover the World Marketing
Thursday, March 15, 2007
Air New Zealand has expanded its agreement with Discover the World Marketing to manage its sales and marketing in France. Discover started its representation with Air New Zealand in Greece in 2005 and added Russia the same year. Spain and the Scandinavian countries of Denmark, Finland, Norway and Sweden followed in 2006.
It’s easy to understand why we have increased our relationship with Discover, said Gary Kershaw, Air New Zealand’s Sales Manager – Continental Europe. Besides having an impact on generating new revenue for us, it is the ease of outsourcing this function, especially in off-line destinations with Discover that has been beneficial to both of us.
Jenny Adams, CEO of Discover the World Marketing said, Our office in France, headed by Michele Bernard, has an excellent reputation in the marketplace and is excited about representing Air New Zealand for the first time. We look forward to a long-term successful relationship with Air New Zealand.