Brussels Airport breaks through in the low-fare segment
Friday, March 16, 2007
As from the new summer season, Brussels Airport will serve a vast network of direct low-fare destinations. “The low-fare market segment offers the best passenger growth potential”, CEO Wilfried Van Assche explains.
“The far-reaching efforts by Brussels Airlines to introduce a special low-fare product respond to this demand. Even hard-core low-fare companies such as easyJet and Sky Europe increasingly begin to find their way to big international airports such as Brussels Airport. Low-fare is mistakenly associated with the less attractive product of niche carriers. The traveller today is looking for a quality product at a keen price. We serve three times as many low-fare destinations than all other Belgian airports put together, often with a choice of several flights a day per destination. Today, for practically any destination in Europe it is cheapest to fly from Brussels Airport. Cheaper than flying from other airports, cheaper than travelling by train, even cheaper than going by car,” Van Assche added.
Van Assche stressed Brussels Airport does not just leave it up to the airlines themselves to promote these low-fare flights. For the first time the airport launches its own low-fare campaign. An extensive poster campaign at the airport and the Brussels Airport website refer to a new brochure in which passengers will find an overview of cheap destinations that are served directly from Brussels Airport.
Vicky Karantzavelou
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Friday, March 16, 2007
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