Jordan expands its Arabian Travel Market participation
Monday, March 18, 2002
Jordan<.> will this year stage its largest-ever Arabian Travel Market, ATM<.> participation with the Jordan Tourism Board, JTB<.> mounting a 180 square metre pavilion at the Middle East`s premier travel and tourism show being held in Dubai this May.
The growth reflects increasing participation from the Jordanian private sector, explained Mazen Talhouni, Area Manager Arab Markets, JTB. This year the Jordan pavilion will feature 20 inbound travel and tourism suppliers, as opposed to 13 last year.
Jordanian newcomers to Arabian Travel Market, which will be held at Airport Expo Dubai, United Arab Emirates from May 7-10, include the soon-to-open Le Royal - which will be the largest hotel in the Kingdom as well as The Gardenia Hotel, Amman. Six private travel and tour operator agencies will also join the Jordanian promotion, explained Talhouni.
The JTB said its Arabian Travel Market 2002 focus would concentrate on intra-regional travel. With the loss of a significant share of foreign tourism over the past few months we are keenly focussing on boosting arrivals from the Gulf states, explained Talhouni. At the show we will be looking to open up new channels with Gulf tour operators.
JTB figures show that in 2001, Arab tourist arrivals to Jordan rose by 25 per cent.
Arab tourism now makes up about 65 per cent of our total tourism arrivals and is keeping the sector afloat, said Talhouni. Indeed more than 80% of Arab arrivals last year came from within the Gulf.
Vicky Karantzavelou
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Monday, March 18, 2002
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