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W Hotels to enter Switzerland`s top ski destination
Monday, April 02, 2007
Starwood Hotels & Resorts Worldwide has signed a management agreement with Les Trois Rocs to open the W Verbier Retreat in the stylish ski resort town of Verbier, Switzerland. The W Verbier Retreat is slated to open in late 2009 and will be W`s first ski Retreat and first hotel in Switzerland, further strengthening W`s position as the fastest growing luxury hotel brand in the world.
W continues to extend beyond the boundaries of everyday travel, offering a magical mix of sexy destinations and sublime design, said Ross Klein, President of Starwood`s Luxury Brands Group. The combination of Verbier`s stylish jet set, stunning views, and world-class skiing makes this destination a perfect match for W.
We are incredibly excited about the W Verbier Retreat, which marks W`s first entry into a European ski destination, said Roeland Vos, President of Starwood the Europe, Africa and Middle East. The W Verbier Retreat confirms Starwood`s commitment to the development of the W brand in Europe, Africa and Middle East, providing another fabulous destination for our guests.
W continues to extend beyond the boundaries of everyday travel, offering a magical mix of sexy destinations and sublime design, said Ross Klein, President of Starwood`s Luxury Brands Group. The combination of Verbier`s stylish jet set, stunning views, and world-class skiing makes this destination a perfect match for W.
We are incredibly excited about the W Verbier Retreat, which marks W`s first entry into a European ski destination, said Roeland Vos, President of Starwood the Europe, Africa and Middle East. The W Verbier Retreat confirms Starwood`s commitment to the development of the W brand in Europe, Africa and Middle East, providing another fabulous destination for our guests.
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