Intelligent Spas - (Travel Daily News)

Day spas dominate Taiwan market

Friday, April 27, 2007

317 spa facilities are currently open and operating in Taiwan according to the inaugural survey of spa facilities by Intelligent Spas. The research identified the market is dominated by day spas, which account for 81% of all spas in Taiwan. The report, entitled Spa Industry Profile Taiwan 2006-2008, features statistics on the Taiwan spa market, plus supporting qualitative trends and observations from spa owners and managers. It is a valuable tool for businesses competing in, or supporting Taiwan’s spa industry, to more accurately develop and plan spa-related products, services, campaigns and initiatives.

Some key industry totals and averages extracted from the report include:

Intelligent Spas identified 317 spa facilities located in Taiwan.

81% of spas are stand-alone day spas and 6% are spas located in hotels and resorts.

48% of all spas were located in Taipei.

The average indoor area of spa facilities was 457 square metres.

43% of the total spa space was allocated to treatment rooms.

Spas contained 7.8 treatment rooms on average.

96% of spas provided a relaxation room.

Stone therapy was practised by 74% of spas.

Baths with water and/or air jets were offered by 58% of respondents.

ne hour body wraps were priced from NT$2,563, on average.

Herbal tea was the most common complimentary food or beverage item provided by spas, with 90% offering it to visitors.

59% of respondents observed clients were increasingly demanding high quality services from spas.

“The reliable response rate enabled spa benchmarks to be calculated for stand-alone day spas and spas located in Taipei, enabling more accurate benchmarking and analysis” explained Julie Garrow, Managing Director of Intelligent Spas.

Some findings include: