Hong Kong based, Swiss-Belhotel International secures its position in the competitive Middle Eastern hotel market with several deals in the region. “We are delighted to be working on hotel developments in the Kingdom of Saudi Arabia and Jordan and the acquisition of an existing property in Kuwait,” said Edgar Solenthaler, Vice President, Operations & Development - Middle East, Swiss-Belhotel International.

“We are also vying for two developments closer to home in the United Arab Emirates. One is a resort property in Sharjah, the other a city hotel operation in Dubai. We are hopeful Swiss-Belhotel International will be successful in negotiations and an announcement is expected in the coming weeks.”

“Swiss-Belhotel International has a strong global brand and is known for quality and service excellence in hospitality. Our challenge is to now drive awareness of the brand in the Middle East region. In addition to hotels we have a strong focus on serviced residences which are high demand as well as city and resort hotels.” he said.

Currently Swiss-Belhotel International manages 18 hotels/resorts/serviced residences throughout Asia, in seven countries - Vietnam, China, Indonesia, the Philippines, Kingdom of Saudi Arabia, Jordan and Kuwait. There are several other new projects under development. To support the group’s rapid expansion plan, regional offices have been established in Dubai, Hanoi, Ho Chi Minh City and Jakarta.

Swiss-Belhotel International formed their Middle East division by establishing a Joint Venture company with Alpha Tours Dubai. The international hotel management know-how (Swiss-Belhotel International) and experience in the inbound travel business (Alpha Tours) make this a winning combination.