Joystar joins Vacation.com
Wednesday, May 23, 2007
Joystar a US travel agency networks and seller of cruises and vacations, has joined Vacation.com, North America’s travel services marketing organization. “After assessing several of the top leisure travel groups, we concluded Vacation.com offered the most comprehensive marketing package to meet the diverse needs of our travel agency partners,” said Aleic T. Grant, vice president of Business Development, Joystar Brands, adding: “We believe their marketing programs and shared commitment to product knowledge and training will increase Joystar’s competitive advantage.”
Under this cooperation, Vacation.com’s Engagement direct marketing program will be provided to Joystar members.
“We are very pleased to welcome back into our organization, one of the largest host agencies with a network of active travel professionals that will now be focused on selling our quality preferred supplier products and using our proven marketing tools,” said Steve Tracas, president and CEO of Vacation.com.
“Vacation.com is a great solution for host agencies with our signature Engagement direct marketing program providing individual home-based agents with the power of a much larger agency,” Tracas said, adding: “Our members reach millions of consumers that are known travelers with targeted travel offers at precise times when they are expected to have the propensity to book.”
Joystar and its network of professional travel agents will also be able to attend the Vacation.com annual International Conference and Tradeshow, regional and online educational events and a variety of familiarization trips and seminars at sea.
Michael Verikios
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Wednesday, May 23, 2007
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