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easyJet unveils plans to become ecoJet
Friday, June 15, 2007
easyJet has outlined the environmental requirements that must be met by the next generation of short-haul super-clean aircraft and unveiled its design of what such an aircraft could look like for operation by 2015.

Dubbed the “easyJet ecoJet”, the aircraft would need to be 25% quieter and would emit 50% less CO2 and 75% less NOx than today’s newest aircraft (the 737 and A320 families of aircraft).

The aircraft will incorporate the latest research by airframe and engine manufacturers around the world – all of which can be incorporated into an aircraft that should be in operation by 2015. The projection for the 50% CO2 reduction is based on the findings from the latest research by the industry leaders and will come from the engines (25%), the lightweight airframe (15%) and from improvements to air traffic control technology and design (10%).

In easyJet’s current configuration and operation, the projection for the eco-liner would generate less than 47g of CO2 per passenger km. For comparison, easyJet’s current operations generate 97.5g of CO2 per passenger km, the Toyota Prius emits 104g of CO2 per kilometre; and the European car industry has recently been given a target to achieve 130g of CO2 per kilometre.

The design will contain a number of key features to make it radically more environmentally efficient:

Even as global demand for air travel matures over time, several step-changes in technology will be needed to reduce the emissions from aviation in 2050 to below 2005 levels. The “easyJet ecoJet” will be the first of these step changes and alone could lead to a stabilisation of emissions from short-haul aviation at 2005 levels until 2035 providing massive environmental benefits.

Speaking at a press conference to unveil the “easyJet ecoJet”, Andy Harrison, easyJet Chief Executive, said: “The aviation industry has an excellent record in reducing the environmental footprint of aircraft. Today’s aircraft are typically 70% cleaner and 75% quieter than their 1960s counterparts. Now we are planning the next generation that will help towards taking the plane out of the emissions equation.”

“easyJet is already setting the environmental standard in the airline industry. Our fleet of 131 aircraft has an average age of only 2.3 years – the youngest of any major airline in Europe. We have recently called for over 700 of the dirtiest aircraft to be banned from Europe’s skies and are active supporters of the EU’s Emissions Trading Scheme and Single European Skies programme,” added Harrison.

“The aircraft example we have unveiled today represents the next major step forward in airframe and engine technology. The lightweight structure and open-rotor engines are based on technologies that are being developed right now by the major manufacturers. The “easyJet ecoJet” is realistic and it is achievable. If the “easyJet ecoJet” were to be made available today we would order hundreds them for fleet replacement and to achieve the ‘green growth’ that our industry has committed to.”

The easyJet ecoJet should deliver 25% less perceived external noise, 50% less CO2 and 75% less NOx per passenger km compared to a new aircraft built in 2000 (the ACARE reference year) according to the carrier. There is a fundamental tension between the individual ACARE environmental targets (for example, the CO2 performance can be improved by increasing the engine combustor temperature, but this generates more NOx) and easyJet believes that the focus should be on solving the CO2 target (as the global warming impact of CO2 is measured in decades whereas some of the non-CO2 effects of aviation have impacts measured in days) while achieving the best possible outcome for the other two targets.

The CO2 reductions are expected to come 25% from the unducted fan engine, 15% from the airframe and 10% from air traffic control improvements. The European Council recently confirmed that the implementation of the Single European Sky and SESAR projects for the optimization of air routes and air traffic management to be a further key element of a comprehensive approach to reducing aviation greenhouse gases and easyJet is an active supporter of these projects.
Vicky Karantzavelou - Friday, June 15, 2007
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How do you expect luxury travel to perform in times of economic downturn?.

Providers of luxury travel products are going to witness shorter stays by their customers and an increase in seasonality.

People are going to become more value conscious and will opt for those luxury offers that represent a convincing value-for-money proposition. Providers of overpriced services are those to feel the pinch.

Both people paying for their personal trips and firms paying for their top executives' business trips will cut back on travel expenses, thus affecting all luxury travel providers.

It is going to be business as usual. Those people opting for high-end travel products are not going to be affected by the looming crisis.

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