Bavaria Hotels International, represented by Ms Claudia Siebecker, Corporate Director of Sales & Marketing and Ms Sharon Foo, Corporate Marketing Manager, recently participated in the successful DTCM Far East Road Show 20-30 May 2007, covering Singapore, Malaysia, Thailand, Hong Kong and China.

Commenting on the success of the show, Ms Siebecker said: “The Far East Road Show was a huge success with many more attendees in each city than anticipated, and the interest in Dubai as a destination was amazing, particularly from Hong Kong, Singapore and Malaysia. We received some comments from Thailand and China regarding the visa process for entry into the UAE, but are confident that such issues do not prevent most visitors from considering Dubai as a destination for either vacation or business.”

“As for Bavaria Hotels International’s participation, the response was immediate and interest high in the Bavaria Executive Suites product. Far East travellers are quite cost conscious, so the combination of additional space and kitchen facilities in our suites, plus competitive rates was highly appealing to tour operators and incentive organisers.”

The delegation of 24 co-participants was able to gather pertinent information to assist them in working with the Far East market, such as peak travel times and activities of interest to FIT travelers as well as being able to meet face to face many key travel agents booking accommodation in Dubai.

Bavaria Hotels International was a co-sponsor of the Road Show, and anticipates an increase in demand for Bavaria Executive Suites Dubai, due to open at Dubai Media City late 2007, as a result of the 10-day trip.