Pan Pacific Hotels and Resorts partnered with the travel search engine Bezurk.com to further extend its reach to customers booking hotels online. The tie up with Bezurk.com will enable Pan Pacific Hotels and Resorts to promote its global portfolio of 20 hotels and resorts to visitors using Bezurk.com to search for accommodation.

Bezurk.com will display real-time room availability, rates and packages for all hotels and resorts of Pan Pacific and direct potential guests to panpacific.com to complete the booking process.

“The alliance with Bezurk.com will increase the online presence of the Pan Pacific brand and more importantly, it will significantly drive more visitors and bookings to panpacific.com. This will translate into higher awareness and improved revenue for our hotels,” states Kevin Croley, Vice President of Sales & Marketing, Pan Pacific Hotels and Resorts.

Pan Pacific has invested close to US$1 million in e-commerce and distribution infrastructure and resources over a 12-month period to deliver a technologically advanced and efficient online booking platform.

“We chose Bezurk.com as our marketing partner as they understand our business model. It also has the technological infrastructure and market reach to help us achieve our objective to increase direct online revenue. We will continue to explore such strategic partnerships as part of our online distribution and marketing strategy,” added Kevin.

Bezurk Founder & Chief Marketing Officer Craig Hewett said, “The Pan Pacific brand is already popular with our users and now through this partnership they can benefit from booking direct with Pan Pacific Hotels and be guaranteed best available rates with a broader range of room type options,” added Craig.

“We are very excited to have been chosen as their preferred marketing partner.”