Small Luxury Hotels of the World (SLH) launched its new multi-lingual, fully interactive Development website allowing hoteliers with the capability to complete the entire application process via the web. “We want the excellence that SLH hotels are renowned for to permeate every aspect of our business operation and as such we place huge importance on the first interaction that a potential SLH hotel has with the brand,” commented Paul Kerr, Joint Managing Director of Small Luxury Hotels of the World.

“By making the application process as seamless and efficient as possible we believe that it sets the benchmark for what hotels can expect from the brand,” Mr Kerr added.

Providing an enhanced on-line capability means that the entire application process is accelerated, resulting in successful hotels being able to reap the benefits of SLH much quicker. Also, by being totally transparent about its fee structure and benefits, SLH hopes to minimise the to-ing and fro-ing of enquiries. The new site is very interactive and acts as much more than a static “information exchange”.

One of the key feature’s of SLH’s new Development website is its multi-lingual functionality. The site has been translated into four different languages – English, Spanish, Mandarin and Japanese – with the option to download the development brochure in any one of these languages. The availability of the Development website in both Mandarin and Japanese is critical to SLH’s strategy to further develop the brand in North Asia.