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Worldspan launches new tool for car rental companies
Wednesday, June 27, 2007
Worldspan has introduced an advanced car rental marketing tool for suppliers and travel agents, Worldspan Car UpSell, a part of Worldspan’s new Encore! content merchandising program which will give car rental companies the ability to display higher-class vehicle options to Worldspan travel agents—while agents are in the booking process.
Dollar Rent A Car and Thrifty Car Rental are the first companies to introduce Car UpSell options worldwide through Worldspan.
“Car UpSell adds a new layer of marketing power to our car rental technologies by enabling suppliers to promote relevant strategic offerings at the point of sale. Travel agents benefit from seeing value-added offerings in addition to their shopping requests,” said Kathy Fitzpatrick, Worldspan vice president – North America Sales and Worldwide Travel Supplier Solutions. “Through the Worldspan Encore! merchandising program, we will continue to deliver solutions that enhance revenue opportunities for all of our customers.”
Dollar Rent A Car and Thrifty Car Rental are the first companies to introduce Car UpSell options worldwide through Worldspan.
“Car UpSell adds a new layer of marketing power to our car rental technologies by enabling suppliers to promote relevant strategic offerings at the point of sale. Travel agents benefit from seeing value-added offerings in addition to their shopping requests,” said Kathy Fitzpatrick, Worldspan vice president – North America Sales and Worldwide Travel Supplier Solutions. “Through the Worldspan Encore! merchandising program, we will continue to deliver solutions that enhance revenue opportunities for all of our customers.”
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