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China Southern Airlines provides immediate mileage information at 6,000 Travel Agents in China
Monday, April 29, 2002
China<.> Southern Airlines, the largest airline in The People`s Republic of China for the past 23 years, has partnered with Beijing-based, TravelSky<.> Technology Limited to create an all new FFP Information Portal.

Available now from any of the 6,000 travel agents in China currently using the TravelSky ETD system, customers can now receive direct information on their Sky Pearl Club FFP mileage information. TravelSky is the largest distributor of airline tickets in China and has representative travel agents in 300 cities in China and in 70 major worldwide locations.

This is not only the first but is currently the only FFP mileage information link between a major airline and a leading travel service provider in The People`s Republic of China. China Southern Airlines is the first airline to sell an Internet E-ticket.

Clearly we recognize that here in China, just like in the USA, not everyone has access to the Internet. Basically we have brought the `mileage bank` information of the China Southern Airlines` Sky Pearl Club - available on the Net - to the local, hometown travel agent, said Mr. Yu Xiao Chun, Deputy Manager, Marketing Department, TravelSky.

Demonstrated at a press conference in Guangzhou, members of the China Southern Sky Pearl Club can present their membership card to any travel agent and receive the following information:

Current FFP mileage
The last 10 flights taken
Additional bonus mileage accumulated

Besides proving current information to the FFP customer, the next transitional step will be to have the travel agent `auto generate` a free airline ticket - based upon available miles in the FFP customer`s account - and allow that customer to fly same day. Why should they wait six weeks or more to fly? remarked Mr. Li Kun, vice president, China Southern Airlines.

Mr. Li added that, the beauty of this system is the depth and scope of TravelSky`s presence in the China travel marketplace. No one has the market penetration that TravelSky does with the travel agent market.

As long as a travel agent as access to a CRS terminal, they can provide this important information to the China Southern customer. No longer does a customer have to wait for the airline to mail them their flight information, which may or may not be the most current flight information for their account. People want information and TravelSky is in the business of providing that, as well as a host of travel ticketing services,
added Mr. Yu.
Vicky Karantzavelou - Monday, April 29, 2002
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The imminent privatization of Olympic Airlines is expected to change the fate of this debt-laden airline. What do you think the new owner should do in regard to the brand name of the Greek national flag carrier?.

Keep “Olympic Airlines” as the name of the company as it remains a strong brand.

The company should keep “Olympic” as an element of its name but refresh the brand (e.g. “New Olympic Airlines”).

The airline should drop “Olympic” from its name. This brand has lost its value and isn’t relevant to the market anymore.

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