Vacation.com and Starwood Hotels & Resorts Worldwide signed an agreement to create an alliance that offers incentives, including marketing support and rewards, to agency members that book accommodations with Starwood’s nine renowned brands.

“Adding Starwood Hotels to our preferred supplier lineup provides our members access to benefits and incentives at nine of the world’s top hotel brands at more than 850 properties around the world,” said Steve Tracas, president & CEO, Vacation.com. “Vacation.com has partnered with Starwood Hotels to create marketing initiatives and incentives for our member agencies to promote and sell more hotel accommodations,” he added.

Starwood hotel brands participating in the program include: St. Regis, The Luxury Collection, Sheraton, Westin, Four Points by Sheraton, W, Le Meridien and the recently announced ALOFT and ELEMENT Hotels.

“We are pleased to be selected as a preferred hotel partner by Vacation.com, which has demonstrated a proactive marketing approach in selling partner travel products and has a network of savvy travel agents that we believe can have a strong influence on their clients’ hospitality choices,” said Becky Casey, senior director of leisure sales, Starwood Hotels & Resorts Worldwide, Inc. “We believe that this agreement will further enable us to provide travelers to our hotels with the signature products, services and amenities that differentiate Starwood Hotels from the competition.”

According to the agreement, the new preferred hotel partner alliance with Starwood Hotels includes the following benefits for Vacation.com members:

• Exclusive marketing promotions


• Enhanced business building training opportunities


• Targeted market share and growth incentives


• Vacation.com members are encouraged to choose Starwood Hotels and associated brands as their hotel of choice.