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Advito expands travel services in multiple languages
Thursday, July 12, 2007
Advito, the independent consulting division of BCD Travel, has expanded the eValuation Service to three additional languages. The Service is now available in English, German, French and Spanish and according to the company, this service will reinforce Advito’s commitment to deliver value-added advisory services on a global level and to gather data that support quantifiable, unbiased decision-making.

“The feedback we have received to date has been very positive. Clients participating in the survey feel that they received valuable and actionable recommendations from the process,” said Mary Ellen George, general manager of Advito. “With the addition of multiple languages, we anticipate that the survey will further serve our global and regional client base.”

Advito’s eValuation Service integrates travel agency supplier and client data from over 400 global organizations with additional information gathered via an online survey. The proprietary eValuation Service then analyzes each participant’s travel program in six key categories and thirty six sub-categories as compared to industry best practices and the programs of other companies similar in size, region and/or industry. The benchmarking results are presented in an in-depth eValuation Report that provides actionable recommendations for improvement.

The expansion follows discussions with clients who have expressed the wish to complete the online benchmark survey in their native language. The expanded service provides full translation within a user-friendly and market-adapted product.

“This is also as an opportunity for us to build stronger relationships with our clients in local markets,” noted Maria Chevalier, Advito’s vice president of global business intelligence. “Additionally, we recognized the value to continuously gather global data and improve the size and scope of the eValuation Service database. This, in turn, will provide our clients with a more powerful benchmarking tool.”
Michael Verikios - Thursday, July 12, 2007
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