The annual Caribbean Sales & Marketing Strategy Conference will take place from Dec. 13-14, 2007 in San Juan, Puerto Rico at the InterContinental Resort & Casino. For the third consecutive year, the Caribbean Hotel Association (CHA) and the Hospitality Sales & Marketing Association International (HSMAI) are teaming up to present this leading industry conference for hoteliers and tourism officials doing business in the Caribbean region. The program will feature prominent professional speakers and industry experts on a variety of issues including:

• Internet Marketing & eCommerce


• Destination Marketing & Branding


• Integrated Marketing Communications


• Managing Your Mix of Business

“The education and information that is delivered during these two agenda-packed days is invaluable to sales and marketing professionals doing business in the Caribbean, and the program reflects the particularities and nuances of the region,” states Robert A. Gilbert, CHME, CHA, president & CEO of HSMAI.

The event is targeted to a range of industry professionals, including:

• Hotel and resort sales and marketing directors, general managers and owners;


• Corporate sales, marketing and operations directors and managers;


• Destination marketing organization sales and marketing directors and managers;


• Government officials, ministers of tourism and representatives of national tourism bureaus.