Hospitality Financial and Technology Professionals (HFTP) will take components of the 2007 version of GUESTROOM 2010, a futuristic, model hotel room, on the road this week. Technologies from the interactive display will be presented at the American Society of Association Executives (ASAE) & The Center Annual Meeting & Exposition, August 11-14, 2007 at McCormick Place in Chicago.

HFTP aims to provide conference attendees a thought-provoking display of the future of guestroom technology through its 2007 version of GUESTROOM 2010, which was first-revealed at HITEC 2007 in Orlando, Fla. June 26-28.

“GUESTROOM 2010 will be a valuable addition to the conference this year,” said Ann McLeod, CEM, director of exhibitions and registration for ASAE & The Center. “The model hotel room fits in with our mission to provide attendees with innovative learning experiences, performance-enhancing resources, new thinking and models for the profession.”

HFTP will provide a smaller version of GUESTROOM 2010 for the exposition, which will include new technologies.

“We are honored to showcase GUESTROOM 2010 to the 6,000 plus association executives at the exposition,” said Frank Wolfe, CAE, HFTP executive vice president and CEO. “GUESTROOM 2010 shows attendees that there is more to guestroom technology than the expected electronic technologies.”