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Rezidor to open mid market brand in Egypt
Wednesday, August 15, 2007
The Rezidor Hotel Group will open its mid market hotel brand, Park Inn, in Egypt. As of November 2007, the ‘Golden Resort by Rezidor’ in Egypt will be named Park Inn Sharm El Sheikh Resort and will have an extension of 203 rooms, bringing the total number to 401. This first resort property within the Park Inn portfolio is located on the protected area of Nabq Bay, close to the Sharm El Sheikh Airport.

Jean-Marc Busato Area Vice President of The Rezidor Hotel group said, “This is the first Park Inn property that will open in the Middle East providing efficient, uncomplicated service which will result in a hassle-free stay, underlining the brand’s aim to attract not only business but also leisure travellers.”

“We already successfully operate a full service, first class Radisson SAS hotel in Sharm El Sheikh and with this addition we will be able to segment carefully our guests and services.”

Rezidor will also open two Park Inn hotels in Saudi Arabia – Al Khobar and Olaya - and in Muscat, Oman.

Facts & Figures:
Rania Deimezi - Wednesday, August 15, 2007
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Poll
How do you expect luxury travel to perform in times of economic downturn?.

Providers of luxury travel products are going to witness shorter stays by their customers and an increase in seasonality.

People are going to become more value conscious and will opt for those luxury offers that represent a convincing value-for-money proposition. Providers of overpriced services are those to feel the pinch.

Both people paying for their personal trips and firms paying for their top executives' business trips will cut back on travel expenses, thus affecting all luxury travel providers.

It is going to be business as usual. Those people opting for high-end travel products are not going to be affected by the looming crisis.

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