Celebrity Cruises launches new ad campaign
Tuesday, August 28, 2007
Starring You is the new TV, print and online advertising campaign of the Celebrity Cruises with primary goal of the cruise operator to make every one of its guests feel famous for the duration of their cruise. We`re extremely excited about `Starring You,` said Celebrity`s Senior Vice President of Marketing Ellen Taaffe.
It powerfully delivers on our promise to deliver service with style to every guest who sails with us. While service has always been a Celebrity cornerstone, we filmed this campaign to distinctively convey the style and comfortable sophistication that accompany that service. And we think it very effectively illustrates how we place our guests at the center of everything we do.
The TV ads - featuring the music track, Fame, the timeless hit by rocker David Bowie - air on cable TV began yesterday (27 August), and on ABC programming beginning September 24. The print campaign can be seen in the September issues of Bon Appetit and Conde Nast Traveler, and in various travel trade publications.
Vicky Karantzavelou
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Tuesday, August 28, 2007
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