SynXis, the Sabre Holdings business that provides hotel distribution and Internet marketing services globally, announced that NYLO Hotels has selected SynXis to launch its brand. The new lifestyle hotel company will use the RedX Distribution Management System as its single distribution platform.

RedX will connect NYLO to all distribution channels, including Global Distribution Systems (GDS) and leading online travel sites. The system will make it easier for guests to book travel, by providing a state-of-the-art booking engine for the NYLO website. In addition, NYLO will use SynXis` private label call center services.

RedX Property ConnectSM will integrate data automatically between RedX and NYLO`s Property Management Systems, SoftBrands` HIS. As a member of the SynXis Technology Partner Program, Softbrands will work with SynXis and NYLO Hotels to guarantee a successful launch of the 2-way interface, which will improve hotel efficiencies with automated reservation delivery, as well as inventory, rates, and restriction (stay controls) uploads. RedX`s advanced integration capabilities, along with the flexibility and expertise of the SynXis team, were among the reasons why NYLO chose SynXis.

RedX will distribute our inventory widely, while also streamlining operations, said Patrick O`Neil, vice president of operations for NYLO Hotels and general manager of the brand`s inaugural property in Plano, Tex.
Employees will be able to spend less time focusing on technology and more time interacting with guests. In addition to its powerful technology, SynXis has the experience with mid-sized hotel brands we were looking for. As NYLO grows, the expertise of the SynXis staff will be invaluable.

NYLO is an exciting new brand, and we are thrilled to be selected as their distribution partner, said David Meltzer, vice president of sales for SynXis. They went through a very rigorous selection process and determined that SynXis products and services offer the right combination of stability, innovation and experience. We are looking forward to being an integral part of their growth.

This fall SynXis will release a new booking engine, Guest ConnectSM, which has been developed after more than a year of market research, customer feedback and usability testing.

We were equally impressed with SynXis`s new booking engine and the way it allows us to customize our guests` shopping experience as well as merchandise our properties` unique offerings, added O`Neil. Our guests will rely heavily on the Internet to research and book travel, so it was critical for us to have the advanced tools and services necessary to make the most of that channel. We`re confident we`ve accomplished that with SynXis and Guest Connect.