GHRS adopts a new brand strategy for its business
Friday, October 05, 2007
GHRS is getting set to the most important event for tourism in Europe with a portfolio of new products for hotel distribution. As in the past years, GHRS will be one of the exhibitors at the World Travel Market in London next November. “This exhibition has always been an appointment not to be missed for GHRS,” says Luca Fenzo, GHRS Managing Director.
“During London WTM we will introduce to our partners and customers the new product Unitravel.com along with the new network structure”.
GHRS enriches its offer with a complete set of products including websites for the local offer, a collection of online travel guides, a platform for travel agents and Unitravel.com, created to become its staple product.
“The new brand strategy strengthens our presence in the travel market,” continues Luca Fenzo. “We strongly believe that Unitravel will stand out as a leading brand, simple and easy to remember. New design, more information and an easier booking engine will allow us to respond more efficiently to users’ needs, providing hotel managers with more valuable tools to reach previous and new customers”.
Vicky Karantzavelou
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Friday, October 05, 2007
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