How the British will travel 2010, innovation, luxury travel, independent hotels, emerging trends in the global online travel market, the rise and rise of cruise holidays, the UK market for health tourism, the China potential, wildlife tourism, ITT Skills Zone, gay marketing masterclass, and even managing Americans!

This is just a taster of some of the topics being covered in World Travel Market’s most diverse seminar programme ever.

Commenting on the programme Fiona Jeffery, World Travel Market’s Chairman said: “We have created our most dynamic and challenging seminar programme ever, showing we have our finger on the pulse of what most concerns the international travel and tourism industry now and in the future.”

“Whether a WTM veteran or newcomer to the four day event there is something of interest for everyone. The seminar programme has been developed to inform, educate and challenge both exhibitors and visitors and to recognise new and potentially profitable areas as well as helping them make the most of their businesses.”

WTM welcomes the ‘ultimate guru of cool’

Top global trends expert, and Avant-Guide founder, Daniel Levine will be giving his ground breaking perspective on how businesses can make the most of today’s major cultural shifts. He believes the secret to businesses making more money is being more innovative in the way they respond to cultural trends.

Further highlights of the four day event include:

• Get ahead on the web/Going mobile – organised by Genesys, The Travel Technology Company, sponsored by Microsoft Digital Advertising Solutions



• How the British Will Travel 2010 – Dr Auliana Poon, Tourism Intelligence International



• Luxury Travel with a Conscience – Morris Visitor Publications and Eventica



• How can Independent Hotels Survive in Today’s Marketing Jungle - Eyes2market



• Emerging Trends in the Global Online Travel Market – EyeForTravel



• Sustaining Spa Credibility – Dr Bruce Osborne, Spas Research Fellowship



• Working with the World – Managing Americans – Allyson Stewart-Allen, Internationalist Conferences Inc



• Seatrade Cruise Panel – organised by Seatrade, PSA and ACE; chaired by William Gibbons, Director Passenger Shipping Association



• Microsoft Digital Advertising Solutions Workshop – Jon Baron, Microsoft



• The UK Market for Health Tourism – Keith Pollard, Treatment Abroad



• WTM ChinaContact Forum: China the Future of Travel 2007 – Roy Graff, ChinaContact



• ITT Skills Zone



• WTM Gay Marketing Masterclass – Ian Johnson, Out Now Consulting



• Scream if you’re Green – organised by TTG



• Can Wildlife Tourism in India Save the Tiger – Julian Matthews, Discovery Initiatives



• The Future of the Travel Trade – Boom or Bust ‘Question Time’ – organised by The Guild of Travel and Tourism, chaired by Travel Weekly editor Sarah Longbottom



• The Future of Destination Marketing – hosted by Emily Bamber, Travel Weekly



• Mind Your Own Business – TTG and Reality Training Company