Following the motto “Branding Your Hotel: How To Do It Right,” the Athens Hotel Branding Seminar will be held in Athens on September 22, 23 and 24 in Capsis Cultural Exhibition and Conference Centre, Marousi. The Seminar will shed light on the Dos and Don'ts of affiliating with a hotel brand or of becoming a member in a hotel consortium. It will also cover the topic of developing a hotel brand from scratch.

The seminar sessions will be presented by Greek and international experts. The scientific chair of the Seminar is Dr. Dimitris Koutoulas, an Athens-based tourism and hospitality consultant and lecturer at the Greek Open University. Presentations will be held in Greek and in English.

The Seminar is aimed mainly at:

• hotel owners
• investors in the hospitality sector
• senior hotel executives

The Athens Hotel Branding Seminar is organised by TravelDailyNews , leading and most influential tourism industry publications with strong links to well established international tourism organisations such as WTO, WTTC, IH&RA, ACTE and many more: TravelDailyNews Greece & Cyprus – daily newsletter for the travel and tourism professional of Greece & Cyprus since 1999 and TravelDailyNews International - daily news for the International Travel and Tourism Industry since 1999.

The Greek edition is read daily by 8,000 senior travel and hospitality professionals. The readership of the English edition is even larger, with 15,000 professionals from throughout the world receiving the daily e-newsletter. Travel Daily News also operates a separate consumer site and e-newsletter aimed at the Greek public under the travelforall.gr brand.

Participation in the Athens Hotel Branding Seminar costs 450 Euros per person. There is a 10% discount for each additional participant from the same organisation when booking at the same time.

SUPPORTERS

The Athens Hotel Branding seminar is recommended and supported by the