The Business Council of the UN World Tourism Organization (UNWTO) in cooperation with FITUR will organise a Seminar TechneTour:

HOW TO IMPROVE ONLINE TOURISM PROMOTION

on marketing online where prominent industry members will examine the state of the art of the online technologies of valuable interest to those involved in managing or marketing tourist services and destinations.

Parque Ferial Juan Carlos I
FITUR, Gate North
Convention Centre
Room N 107- N 108
Madrid, Spain

26 January 2006

(from: 09:00 a.m. to 13:30 p.m.)

Programme:

09:00–09:15 Remarks by the WTO Secretary-General

Mr. Francesco Frangialli

09:15–09:30 Introduction to the Affiliate Members programme

Mr. Carlos Vogeler

Chairman of the WTO Committee of the Affiliate Members

Vice President, Cendant Vacation Network Group (CVNG)

09:30–09:45 Introduction to the Seminar and presentation of the publication “Evaluating and Optimizing Websites”

Mr. Antonio de la Morena

CEO, WTO Business Council

09:45–10:15 Branding Tourist Destinations

Mr. Martin Brackenbury

Chairman, International Federation of Tour Operators (IFTO)

10:15–10:45 Advertising on the Internet in the Tourism Sector: Opportunities and ROI

Ms. Beatriz Fernández de Bordóns

Director, Interactive Division, ZenithOptimedia Group

10:45–11:00 Coffee Break

11:00–11.30 Successful Models of Search Engine Advertising for the Tourism Sector

Mr. Miguel Esteban

General Manager, 24/7 Real Media

11:30–12:00 e-Marketing Tourism Websites: Challenges and Implications

Ms. Rania Deimezi

Project Manager

Travel Media Applications - Travel Daily News International

12:00–12:30 Public-Private Cooperation Online

Mr. Jorge Rubio

Director of Strategy and Technology

Assistant to the President

SEGITUR - Sociedad para la Gestión de la Información Turística

12:30–13:00 GDSs: Tourism Distribution through the Professional Channel
Mr. Felipe González Abad

General Manager, Savia Amadeus

13:00-13.30 Debate and conclusions

To participate, fill in the Participation Form.