The elegant and lively city on the Rhine stands for business, fashion, art and lifestyle. Great international designers present themselves on the Königsallee, one of the most luxurious shopping boulevards in Europe. Exclusive boutiques, shopping malls and galleries alternate with elegant street cafes. The “Kö” is only a few steps away from the Old Town with its almost 300 pubs and restaurants. In the narrow alleys many small fashion boutiques and quite a few avant-garde shops have established themselves. 

Parallel to the Rhine a real art axis with museums, galleries, artist studios and antiquity shops has developed. The promenade on the Rhine embankment, one of the most popular meeting places of the city, leads from the Old Town to the MediaHarbour with unique buildings by international star architects like Frank O. Gehry and David Chipperfield as well as listed industrial structures. In between numerous stylish bars, clubs, restaurants and cafes attract tourists and locals alike. 

Events like the International Boat Show Düsseldorf, the ARAG World Team Cup, the FIS ski sprint and the Christmas Markets fascinate thousands.