Born in 1947 in Thessaloniki,
Stavros was Vice-Chairman of SETE between 1993 and April 2001. Stavros has
been Chairman of SETE since 2001 and Chairman of Sani
SA (Sani Beach Holiday Resort) since 1993.

About the Association of Greek Tourist Enterprises (SETE)

SETE's purpose and aims

The Association of Greek Tourist Enterprises
(SETE)'s basic purpose is the continuous quality improvement and increase of the competitiveness of Greek Tourism through public-private sectorial partnerships.

Description of SETE's activities

The Association's basic activities include: tourism policy initiatives and the expedition of missions to promote these policies on governmental level; the submission of proposals for tourism development related issues; the support of positions and the intercommunication of the Association's views to whoever might play a pivotal role on the tourism decision making level: the creation of partnerships between the private and public tourism sectors.

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Greek tourism 2010:
Strategy and goals

A study by the
Association of Greek Tourist Enterprises

The Association of Greek
Tourist Enterprises (SETE), in its study Greek Tourism 2010: Strategy
and Goals, published in 2002, argued that by the end of the decade the
Greek tourist industry should be targeting 19.4 million arrivals and
receipts of USD 15 billion -- respectively increases of 32% and 48.5%.
Such growth would only marginally increase Greece's share in the European
market share from 3% in 2000 to 3.68% in 2010 and in the world from 1.87%
to 1.92%.

With a rising tendency for
short-duration holidays, and given the time-distance disadvantage of
Greece from the main tourist generating-countries, the average length of
stay, should remain at today's level of 10 days.

To support such growth, the
study argued, the sector would have to invest in 128,000 new hotel beds,
which will contribute to the improvement in quality of Greek hotels, and
increase its stock of up-market ancillary services to 45 golf courses,
15 autonomous conference/congress centres, 24 thalassotherapy centres and
42 marinas. These goals, the study concluded, are
ambitious but not unattainable -- particularly in light of the
potential legacy of the Athens
2004 Olympic Games.

Attracting tourists with a
higher income level is expected to raise per capita expenditure from USD
737 in 2000 to USD 773 in 2010.

These goals are attainable only
in case Greece moves immediately towards the development of a series of
supportive tourist infrastructure, which will benefit the development of
special forms of tourism and will smoothen the intense seasonality that
characterises the demand for Greece.

Improvement of the investment
climate, through substantial amendments and simplification of Greece's
Development Law, attracting foreign investments, continuous renovations to
all tourist enterprises, intensity of promotion of Greek tourism, all in
connection with the Olympic Games in 2004, are the main strategic axes, to
realise these goals, with of course, the constant dedication to quality
and more value for money.

If you wish to receive SETE's
entire 32-page report titled Greek Tourism 2010: Strategies
and Goals (Zipped 1.76 MB Word document), please contact
SETE.

Further information

For
further information about the 1st European Golf Investment & Real Estate Conference & Exhibit,
scheduled to take place at the Athenaeum InterContinental Athens,
November 28th-29th, 2003, please contact Mr. Peter
Michel Heilmann, Conference Director.