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Mr. Ben Martin, Senior Associate, Economics Research Associates - ERA London, to speak at the 2003 European GOLF Investment and Real Estate Conference
Wednesday, June 18, 2003


October 28th, 2003 -- Mr. Ben
Martin, Senior Associate, Economics Research Associates (ERA)
in London, will deliver a speech to a distinguished audience at the 2003 European GOLF
Investment and Real Estate Conference & Exhibition
in Athens on
November 29th, 2003.

Golf is one of those land-uses that should be labelled 'handle with
care'," says Ben. "It has a considerable amount to offer the developer, but needs to be thoroughly understood, from both a physical planning and economic perspective. Done well, golf has the potential to raise a multi-component project well above the sum of its parts, but can just as easily place a heavy burden on a resort's consolidated performance. I am therefore delighted that this conference is being held to explore some of the key issues that developers, investors and operators need to consider.

Career summary

Ben Martin has been working at the heart of a dedicated team of tourism and leisure consultants based at the London Office of Economics Research Associates since 1995. Over the last eight years his work has included golf and resort real estates studies across Europe, including projects in the UK, Ireland, Spain, Italy and Cyprus, and in Messinia, Corfu, and Crete (Greece).

Ben's areas of expertise include site and market analysis for golf and resort development and economic feasibility assessments (including financial modelling for complex multiple land-use resort schemes). Ben plays a key role during the early stages of project planning and development, and has been involved in membership programming studies for established courses and in-depth tour operator research as part of market review programmes. Relevant clients have included The Gleneagles Hotel in Scotland, Soros Real Estate Partners in Spain, and TEMES in Greece.

With consulting experience that stretches beyond golf to include hotels, timeshare, visitor attractions, retail and amenity provision, Ben brings a creative yet balanced approach to his work for ERA. He has a First Class Degree in Recreation and Tourism Management and a Masters (with distinction) in Tourism Management both from Sheffield Hallam University in the UK.

About ERA

Founded in 1958, Economics Research Associates is one of the world's largest and most experienced golf and real estate consulting firms. The firm has participated in a wide range of projects including public, private and semi-private golf courses as well as golf-oriented master-planned communities and world-renowned golf resorts.

ERA's extensive experience and knowledge of golf course economics leads to creative solutions and a thorough understanding of the relationship between golf and peripheral land uses including residential, lodging and other recreational amenities.

Working closely with the industry's top golf course architects, developers and operators, planning firms and financial institutions, ERA's services include feasibility analysis, strategic advice regarding project implementation and operations analysis.

Further information








Conference
Programme
Conference
Site
Conference
Registration

For
further information about the 1st European Golf Investment & Real Estate Conference & Exhibit,
scheduled to take place at the Athenaeum InterContinental Athens,
November 28th-29th, 2003, please contact Mr. Peter
Michel Heilmann
, Conference Director.



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