Air transport consultant Dr. Kostas Iatrou will be one of the speakers in Athens, during the three day seminar Marketing Effectively the Airline Product in a Changing World. This seminar will be held in Athens (Greece) on September 29, 30 and October 1, 2005 and aims to educate airline managers on how to market their product effectively in the context of the contemporary turbulent aviation environment. He will cover the topics of Strategic Alliances and FFP and conduct related Business Games and exercises.

Dr. Iatrou holds a PhD in Air Transport from Cranfield University, UK, an MBA degree from ESLSCA of Paris and an MSc degree in Banking-Finance and Risk Management from Paris Nord 13. In his PhD thesis he examined the impact of airline alliances on the partners` traffic. Within the framework of professional training - a requirement for the completion of his degrees - he worked in 1999 for Air France Greece for whom he carried a feasibility and cost-effectiveness study on the settlement of the airline offices to the area of the new Athens airport. He is a freelance contributor to the daily travel and tourism news portal, TravelDailyNews.

He has presented his work and research in several Air Transport Research Society (ATRS) conferences such as Toulouse (2003), Istanbul (2004) and Rio de Janeiro (2005) and the conference organised by McGill University in collaboration with ICAO and IATA in Montreal in 2004. His articles have been published in air transport journals such as the Journal of Air Transport Management, the Annals of Air and Space Law published by McGill University, Aerlines, etc. Finally, he is the General Secretary of the Hellenic Aviation Society, founding member of the Greek Aviation Enthusiasts Club Take-off, member of the European Aviation Club and affiliate member of the Royal Aeronautical Society-UK.