Cleverbank executives will present how a Greek hotel company may develop and establish its own brand during the Athens Hotel Branding Seminar to be held on 22-24 September in Athens.

This three-day event is organised by TravelDailyNews.com. The objective of the Seminar, the first of its kind to be held in Greece, is to educate hoteliers about the different options of branding their hotels and the alternative choices such as franchising, management contracts or hotel consortia membership.

Cleverbank is the leading consultancy in Greece specialised in developing and managing valuable brand resources. It is the only Greek company that offers the total of Brand Management services: Brand Research, Business Strategy, Design, Brand Relations, Equity Management and, Brand Futures.

Brands are the new wealth creators. They are recognised as intangible assets with measurable economic value, attracting continuously an even wider group of interest. Through modern practices of brand management the following are created: guaranteeing enterprise and corporate growth, consolidating a leading market position, creating communication synergies and economies of scale, intensifying organisational mechanisms and building corporate wealth.

In 2000 Cleverbank created the first think tank in Greece for brand research and development (R&D). The think tank of Cleverbank explores new markets, new social issues, new products and services, new communications vehicles, new sales tools, new design and aesthetics trends, aligning corporations with the 2010 agenda for a knowledge based European market.

The General Manager of Communications of the Athens 2004 Olympic Games, Mr Michalis Zacharatos is President of Cleverbank and Dimitris Tziotis is Managing Director.

Among Cleverbank`s clients are corporations such as: the Greek National Tourism Organisation, METAXA International, Helexpo, Mamidakis Hotels Group, Athens 2004 Olympic Games Organising Committee, Olympiacos Sports Club - the major Greek sports club with 18 sports, OPAP - National Lottery Organisation S.A., Gefyra S.A. - the Rion-Antirion, the world`s longest cable stayed, and Infote - the database manager of the national telecommunications organisation, OTE.

In relation to the hotel industry, Cleverbank has developed the new corporate image and identity for Mamidakis Corporation, the group of hotels, cruise ships and pioneering tourism activities. The project included the development of complete branding system: brand naming, value system, image and identity system, the development of communications strategy and communications applications, and configuration of all corporate manuals and web pages.

The Athens Hotel Branding Seminar is organised by Travel Daily News, the leading and most influential tourism industry publication of Greece. Travel Daily News produces a daily e-newsletter both in Greek (http://www.traveldailynews.gr) and in English (http://www.traveldailynews.com). The Greek edition is read daily by 8,000 senior travel and hospitality professionals. The readership of the international edition is even larger, with 15,000 professionals from throughout the world receiving the daily e-newsletter. Travel Daily News also operates a separate consumer site and e-newsletter aimed at the Greek public under the travelforall.gr brand.

The seminar`s website is: http://www.traveldailynews.com/makeof.asp?central_id=757&permanent_id=44.