The marketing and PR programme of Chester’s tourism body focuses primarily on the primary motivators to visit Chester and Cheshire, as highlighted in its vision and strategy:

The Chester Experience

Even though the historic city of Chester is a delightful mix of exclusive stores, and vibrant nightlife - you can never forget that this modern, exciting city has been shaped by 2,000 years of history. Completely encircled by city walls, Chester's most unique feature is the 13th century 'Rows' - two tiers of enticing shops, running through the main streets.

Destinations for history hunters include the beautiful Gothic Chester Cathedral and Britain's largest Roman Amphitheatre, built to entertain 7,000 spectators!
Magnificent in scale and breathtaking in beauty, Chester is a vibrant city combining graceful architecture with exclusive accommodation and shopping.

Rural Escape in Cheshire

Relax, unwind and escape to the Cheshire countryside. Enjoy a cycling or walking holiday or experience the country life at equestrian events, farmers' markets and outdoor concerts. Escape to luxurious country retreats, spas and indulge at exclusive restaurants.

Family Fun

It's not just adults who can indulge themselves in the many pleasures of Chester and Cheshire. There are top-quality family fun attractions to keep the kids occupied (and provide some fun for Mum and Dad too!). Chester Zoo is the UK's biggest animal attraction, with 500 species.
Elsewhere there are farms to visit, giant Shire horses to stroke, birds of prey in flight and delicious farm-made ice creams to enjoy. What better way to end a family fun day out, in Cheshire and Chester.

Conferences in Cheshire

If you are looking for conference facilities in Chester or Cheshire, the Conference desk can provide free advice.
Chester & Cheshire is a truly exceptional destination for conferences. Here our spectacular backdrop of heritage and fine countryside is combined with modernity and dynamism. It's a good place to do business, with exceptional quality venues, attuned to the needs of today's delegate. Investment's high, with new state of the art conference centres being built, rooms refurbished and luxury leisure spas becoming standard.

Culture & Heritage

The story of culture and heritage in Chester and Cheshire has been a long and eventful one. It's a tale told in our many museums, where you can discover how the Romans conquered; why the county is built on salt and about life on our waterways.

Visit grand stately homes and ancient manor houses on a Cheshire heritage trail. Explore castles, Iron Age hill forts and a nuclear bunker. And, for the evenings, we're rich in the arts too. There's quality theatre, spectacular open-air performances - and even our own opera house, deep in Cheshire's countryside.