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Two new Movenpick luxury cruisers embark on maiden voyage in Egypt
Friday, November 09, 2007
At the beginning of November, the new Movenpick M/S Royal Lily and the refurbished Movenpick M/S Prince Abbas have set to sea. Movenpick’s fleet in Egypt now consists of five luxury cruisers. Like its companions, the Movenpick M/S Royal Lily will sail between Aswan and Luxor, while the Movenpick M/S Prince Abbas will ply the waters of Lake Nasser to cruise between Aswan and Abu Simbel.Nile Exploration Corporation is the owner of both the two new ships and the Movenpick M/S Royal Lotus, which was named the best Nile cruiser by the Egyptian Ministry of Tourism in 2006.

 

"We are honoured that, thanks to our strong partner Nile Exploration Corporation, we are able to offer our guests new cruise ship opportunities of the very highest standard," says Josef Kufer, Senior Vice President Africa Movenpick Hotels & Resorts. "Our floating boutique hotels are equipped with fewer cabins than usual, thereby allowing our guests to enjoy very spacious rooms, extensive public areas and additional amenities."

"It is a unique experience to discover the enchanting landscape between Aswan and Luxor by a Nile cruiser, and to visit the magnificent temples and tombs of the ancient world," adds Josef Kufer. "Incidentally, certain places of interest can only be reached by ship."

Having been comprehensively refurbished, the historical Movenpick M/S Prince Abbas is also ready to return to water under Movenpick Hotels & Resorts management.

"In Lake Nasser, we are pleased to offer another exceptional destination within Egypt," explains Hubert Klemenz, Vice President Operations & Human Resources Africa. "Our guests can now discover the historical treasures of the Nubians – among them the mighty temple of Abu Simbel with its colossal statue of King Ramses II."

Vicky Karantzavelou - Friday, November 09, 2007
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The imminent privatization of Olympic Airlines is expected to change the fate of this debt-laden airline. What do you think the new owner should do in regard to the brand name of the Greek national flag carrier?.

Keep “Olympic Airlines” as the name of the company as it remains a strong brand.

The company should keep “Olympic” as an element of its name but refresh the brand (e.g. “New Olympic Airlines”).

The airline should drop “Olympic” from its name. This brand has lost its value and isn’t relevant to the market anymore.

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