Where I’ve Been (WIB), the most popular travel application on the Facebook platform, launched of Where I’ve Been – “The Amazing Race” Edition. This co-branded launch by WIB and CBS comes on the heels of Facebook’s announcement that businesses and organizations will now be able to create profiles, interact and affiliate with Facebook users.

 

“The Amazing Race” is a reality television show in which pairs of people compete against each other in a race around the world. For CBS, WIB created a map displaying the destinations visited in the 11 previous seasons of “The Amazing Race,” as well as the current locations of this week’s episode.

“International travel and adventure are key brand values for Where I’ve Been, so creating an application for ‘The Amazing Race’s’ Facebook page made synergistic and strategic sense for us,” said Michael Dalesandro, CEO for WIB.
“We see this endeavor as a fantastic example of a co-branded, user-friendly application.”

Users can add “The Amazing Race” Edition map to their Facebook profile, which will appear as a color-coded world map. By clicking on the map within their profile, users will be able to receive up-to-date information on the location of “The Amazing Race” contestants. The free, downloadable map is available today in the application menu on Facebook and on “The Amazing Race’s” Facebook page.