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WorldRes.com partners with Genares
Wednesday, November 14, 2007
WorldRes.com, a division of the provider of online reservations Web Reservations International (WRI) announced that it has partnered with Genares Worldwide Reservation ServicesSM Ltd. Under the terms of the agreement, Genares will provide WorldRes.com with its global distribution system (GDS) representation for hotel properties worldwide.

 

“Genares’s product offers us best of breed in GDS technology. WorldRes has an extensive portfolio of hotels throughout the world, many of which are smaller, independently owned properties currently without the means to access such pivotal leads. Through our partnership with Genares all our hotels can be added to the GDS giving them access to over 600,000 travel agents using SABRE, Galileo, Worldspan and Amadeus,” said Feargal Mooney, WRI Chief Operating Officer. “We believe that their offering of second generation seamless connectivity to GDS will result in best in class technology and service for all WorldRes properties giving them access to extensive global distribution and continuous GDS technology improvements in the future”.

“We are committed to working with WorldRes to provide global-leading GDS representation for all their hotels, which offer us excellent geographical spread of product,” said Ursula Rhode, Genares executive vice president, global services. “Coupled with continuous technology development and a series of joint marketing campaigns, the WorldRes portfolio will be well promoted within the travel agent community.”

Vicky Karantzavelou - Wednesday, November 14, 2007
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Poll
The imminent privatization of Olympic Airlines is expected to change the fate of this debt-laden airline. What do you think the new owner should do in regard to the brand name of the Greek national flag carrier?.

Keep “Olympic Airlines” as the name of the company as it remains a strong brand.

The company should keep “Olympic” as an element of its name but refresh the brand (e.g. “New Olympic Airlines”).

The airline should drop “Olympic” from its name. This brand has lost its value and isn’t relevant to the market anymore.

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