Mandy Round, General Manager, Jet2holidays.com, said: “The launch of holidays to the ever-chic Italian island, Sardinia, sends a clear message to all our customers; We are committed to diversifying our portfolio of holiday destinations to some of the more exclusive corners of the Mediterranean and not just the old favourites across Spain and the Balearics.”

“Using low cost flights to Olbia from Leeds Bradford, we are offering our holiday makers the option of direct flights from their local airport into the very heart of the Costa Smerelda – or Emerald Coast – so-called because of the fantastic colours of limpid waters that lap the white sand beaches.”

“Sardinia is as close to paradise as you will find anywhere in Europe and with our prices, holidaymakers will be able to enjoy splashing out in the islands’ fantastic trattorie and sophisticated beach-side bars a little bit more. Whilst the island has a reputation for exclusivity, our desire is to make the Sardinia more accessible to holiday makers across Yorkshire and beyond so more people can enjoy this fantastic destination using our low prices.”