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GoQuo opens new US offices
Tuesday, January 08, 2008
Online and dynamic packaging technology specialist GoQuo is now offering its solutions direct to the North American travel marketplace. Building on its existing US customer base (Flights.com, Shakiba Travel and Options Travel.com), GoQuo has opened a sales and marketing office in New York, with customer support provided from its Silicon Valley office in Santa Clara, California.

GoQuo, established in 2004 and winner of a prestigious 2006 World Travel Market technology award in the Dynamic Packaging Tools Online category, now has over 70 customers worldwide in the travel agency, air consolidator and tour operator markets.

It will offer its GQDynamic, GQAgent, GQConsol and AirlineDP solutions, as well as GQHotel, GQMailer and GQGate products. The company will soon launch its latest solution designed specifically for tour operators, and will shortly announce its latest win in Canada.

Founder and managing director Ron Ramanan said: “GoQuo’s approach to technology solution delivery is based on real innovation, meaningful business value for customers, delivering on promises, and absolute tailoring to customer needs. That approach has struck a real chord in the travel marketplace. Our strategy has been to expand our technology offering and therefore user benefits, to expand geographically, and to expand content.

“Our experience with existing US customers told us it was time to establish a formal presence in the North American market, and the decision to open offices in the US was therefore an easy one. The worldwide take-up of GoQuo solutions by a range of agencies, consolidators, tour operators and airlines indicates that our approach to technology, delivery and support should do well in the USA.”

Vicky Karantzavelou - Tuesday, January 08, 2008
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The imminent privatization of Olympic Airlines is expected to change the fate of this debt-laden airline. What do you think the new owner should do in regard to the brand name of the Greek national flag carrier?.

Keep “Olympic Airlines” as the name of the company as it remains a strong brand.

The company should keep “Olympic” as an element of its name but refresh the brand (e.g. “New Olympic Airlines”).

The airline should drop “Olympic” from its name. This brand has lost its value and isn’t relevant to the market anymore.

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