ICCA will be present at International Confex (12-14 February 2008) and will be holding for the first time at this event an ICCA Corporate Meetings Seminar on the UK Outbound Market taking place one day prior to the exhibition on the afternoon of Monday 11 February.

The half day seminar will be open to ICCA members primarily from outside the UK who are interested in outbound UK corporate meetings, who are exhibiting or visiting the show.

The experienced panel will cover a programme designed to enhance ICCA members effectiveness at the show: structure and scale of the UK outbound corporate market, including the highly complex agency environment; key decision-influencing factors plus trends and predictions; advice on cost-effectively penetrating the market and communicating with planners.

Panel:

• John Keenan, editor M&IT Magazine, CAT Publications, United Kingdom. John is the editor of the UK's leading magazine for corporate meetings.
• Julie Watterston, Director, Watterston Associates Ltd, United Kingdom. Julie is a specialist sales & marketing researcher who has worked on UK outbound corporate client selection for a variety of international destinations.
• Graham Keene, Group Executive Chairman, WorldEvents Group, United Kingdom. Graham leads an international meetings agency with extensive experience in handling UK corporate clients.

Martin Sirk, ICCA's CEO said: "John Keenan and Julie Watterston are extremely experienced ICCA members who are delighted to share their insider knowledge with their colleagues, whilst Graham Keene recently spoke at our annual Congress on this topic and generated fantastic feedback. We believe this seminar will give our members attending International Confex an invaluable understanding of this uniquely complex marketplace as well as a host of pragmatic sales and marketing ideas."