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Westin enters Indian market
Thursday, January 17, 2008
Starwood Hotels & Resorts Worldwide announced the opening of its first Westin property in India, The Westin Sohna Resort. "As the first of several Westin hotels to open in India, The Westin Sohna Resort will introduce our renowned brand to this exciting, fast-growing market," said Stephen Ford, Regional Vice President for Starwood Hotels & Resorts, India, Nepal and Bangladesh. "We are confident that the luxurious accommodations and instinctive services provided by this new Westin resort will enable tourists and business travelers to enrich their mind, body and spirit."

 

Starwood has been quick to respond to India's increased need for lodging, driven by the country's brisk economic growth. In the past year, Starwood has aggressively expanded its footprint in this fast-growing market, signing deals to open new hotels in markets throughout India across several of its brands including two new Sheratons, three new Westins and two new aloft hotels. Starwood now offers a total of 20 hotels in India, including properties already in operation as well as those under development.

"The Westin Sohna Resort offers a restful retreat for travelers and an idyllic setting for business meetings, while establishing the Westin brand in one of the most dynamic regions of India," said Sue Brush, Senior Vice President, Westin Hotels & Resorts. "After a long journey, guests will welcome the sensory-rich Westin guest experience, enhanced by the hotel's upscale ambience, superior service and the Westin brand's full suite of refreshing signature amenities."

"We are delighted to bring the Westin name to a resort destination like Sohna just outside of Delhi. With the innovative services and distinctive Westin culture, we are confident that The Westin Sohna Resort will set a new standard of hospitality in India," said Mr. Bipan Kapur, General Manager, The Westin Sohna Resort.

The hotel will also introduce India's first Heavenly Spa by Westin, fusing modern hydrotherapy with ancient Ayurveda-inspired treatments. The Heavenly Spa by Westin is expected to open in January 2008.

Rania Deimezi - Thursday, January 17, 2008
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Poll
How do you expect luxury travel to perform in times of economic downturn?.

Providers of luxury travel products are going to witness shorter stays by their customers and an increase in seasonality.

People are going to become more value conscious and will opt for those luxury offers that represent a convincing value-for-money proposition. Providers of overpriced services are those to feel the pinch.

Both people paying for their personal trips and firms paying for their top executives' business trips will cut back on travel expenses, thus affecting all luxury travel providers.

It is going to be business as usual. Those people opting for high-end travel products are not going to be affected by the looming crisis.

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