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Boeing receives follow-on order for 787 from PrivatAir
Monday, January 21, 2008
Boeing and Geneva-based PrivatAir announced an order for one Boeing 787-8 VIP airplane, a purchase-right exercise from PrivatAir's initial 787 order in 2006. Today's order is valued at $162 million . Through this agreement, PrivatAir has two 787s on order and has secured an additional purchase right.

 

"The ever-increasing demand from charter customers for long-range, large-cabin aircraft shows no sign of abating, and PrivatAir is strategically placed to provide its customers with the widest range of travel options," said Greg Thomas, CEO of PrivatAir. "This latest order will further expand the capabilities of PrivatAir's fleet, enabling our passengers to travel further, faster and in greater comfort."

Since launching the 787 program in 2004, Boeing has secured 841 orders from 55 customers, including 369 orders in 2007.

"PrivatAir clearly recognizes the outstanding potential of the 787 VIP jet for business and private jet operations, both from an economic viewpoint as well as passenger luxuries," said Marlin Dailey, vice president of Sales, Europe, Russia & Central Asia, Boeing Commercial Airplanes. "The 787 VIP airplane provides PrivatAir the opportunity to raise the bar even higher."

Vicky Karantzavelou - Monday, January 21, 2008
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The imminent privatization of Olympic Airlines is expected to change the fate of this debt-laden airline. What do you think the new owner should do in regard to the brand name of the Greek national flag carrier?.

Keep “Olympic Airlines” as the name of the company as it remains a strong brand.

The company should keep “Olympic” as an element of its name but refresh the brand (e.g. “New Olympic Airlines”).

The airline should drop “Olympic” from its name. This brand has lost its value and isn’t relevant to the market anymore.

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