The market response to Silverjet has been exceptionally positive, with the Dubai route shaking up the region’s aviation industry and performing ahead of expectations, according to CEO Lawrence Hunt.

“Our new Dubai route is already making an impact on the direction of the company and will play an integral part of our future plans,” said Hunt. “Overall, we have met or exceeded our sales, marketing, and operational goals, and we look forward to the next phase of our development.”

Since the launch of daily flights to New York from London Luton on 25 January 2007, the airline has already reached an impressive set of targets, including the first scheduled airline to reach 80% load factor within 7 months.

The carrier has also achieved its goal of 80% on-time departures and has witnessed strong repeat travel, reporting that 20% of bookings are being made by customers who have already flown with the airline.

Silverjet – which began its operations within just 8 months of flotation on the London AIM stock exchange – currently offers a twice-daily service between London and New York, and a daily service from London-Dubai.