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World Travel & Tourism Council
WTTC announces Tourism for Tomorrow Awards 2008 finalists
Wednesday, January 23, 2008
The World Travel & Tourism Council (WTTC) announced the 12 finalists for the Tourism for Tomorrow Awards 2008. Responsible tourism management no longer just caters to a niche market but is a catalyst for successful development and improvement of quality of life in many destinations. The 2008 Tourism for Tomorrow Awards finalists showcase some of the world's leading examples of this global trend towards sustainable practices.

An international committee of 12 experts led by Costas Christ, Chairman of Judges, Tourism for Tomorrow Awards and internationally recognized leader in sustainable tourism, selected 12 finalists from 150 applications from more than 40 countries representing Travel & Tourism on all seven continents.

Costas Christ said "Sustainable tourism practices are ramping up to a new level, as the tourism industry moves beyond basic recycling programmes and washing sheets and towels every other day. There is a more sophisticated effort happening now at greening tourism operations and delivering tangible returns for conservation and community development. The 2008 finalists represent the very best examples among a great pool of exceptional Award applicants who are part of the global transformation of tourism now underway."

Winners and finalists will be honoured at a special ceremony at the Gala Dinner of the 8th Global Travel & Tourism Summit on 21 April, 2008 in Dubai, United Arab Emirates. As the President of the Council Jean-Claude Baumgarten explained "Travel & Tourism is an ever growing industry, in 2007 it saw a growth rate of 3.9 per cent and employment rise to over 231 million jobs worldwide. However, as environmental concerns increase, this industry plays a crucial role in driving the agenda on responsibility." He continued "on behalf of all WTTC Members we are proud to announce this year's finalists and applaud their shared vision for sustainable tourism development. It is also a great honour to work with such a prestigious, independent judging panel."

The finalists for each category are, in alphabetical order:

DESTINATION AWARD

CONSERVATION AWARD

INVESTOR IN PEOPLE AWARD

GLOBAL TOURISM BUSINESS AWARD

 

The finalist selection committee for the Tourism for Tomorrow Awards 2008 includes:

Michael Verikios - Wednesday, January 23, 2008
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Poll
The imminent privatization of Olympic Airlines is expected to change the fate of this debt-laden airline. What do you think the new owner should do in regard to the brand name of the Greek national flag carrier?.

Keep “Olympic Airlines” as the name of the company as it remains a strong brand.

The company should keep “Olympic” as an element of its name but refresh the brand (e.g. “New Olympic Airlines”).

The airline should drop “Olympic” from its name. This brand has lost its value and isn’t relevant to the market anymore.

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