TheTrainline, the UK’s rail retailer, announced that LateRooms, the late availability accommodation expert, has become its exclusive provider of best value hotel rooms. According to the company, TheTrainline customers will be able to link their journey destinations to LateRooms hotel offers.

TheTrainline will run a white-label booking engine using LateRooms’ database, which customers will be able to access from a link on the homepage.

Currently, 60 per cent of TheTrainline’s customers buy tickets involving an overnight stay, which creates a huge opportunity for the partners.

Ben Pearson, Commercial Director at TheTrainline comments: “We are always looking for new ways to bring multiple travel solutions together for our customers and provide the best service. Hotels and train tickets are a natural combination, and linking up with LateRooms allows us to offer great deals on combined travel options. We are sure our customers will welcome the time and money we can save them.”

Jenny Oakley, Head of Commercial Partnerships with LateRooms.com, says: “The partnership with TheTrainline is an excellent business fit in terms of customer profile, booking lead times and geographical coverage. We are joining forces with the UK’s leading rail retailer which will provide us with even more access to customers who can benefit from our fantastic deals and service.”