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Cheapflights.co.uk defends budget airlines
Friday, February 01, 2008
The UK’s flight price comparison website, has hit out at claims that budget airlines are destroying traditional tourism in the UK. Cheapflights.co.uk has defended the cut price airline industry against accusations made in a Select Committee inquiry into tourism.

“Without budget airlines, thousands of families in the UK would be unable to travel abroad,” says Francesca Ecsery, general manager at Cheapflights.co.uk.

“Outrageous price hikes, particularly on train fares, and the government’s fuel taxes do not help traditional tourism in the UK,” she added.

Train fares went up by an average of six percent on some routes and a whopping 14% on others this year. By comparison budget airline flights to Malaga are on offer for just £41 return, which is an absolute bargain.

“When the average holiday maker is faced with this kind of choice, who can blame them for letting the plane take the strain,” says Ms. Ecsery.

The inquiry also claimed unfair tax breaks for short-haul airlines are damaging regional tourism to UK seaside resorts and suggests that a ten per cent reduction in overseas flights by British tourists by 2020 would create 31,250 jobs, injecting £1 billion into struggling tourism locations outside of London.

Ecsery continues in saying, “I think that the main reason for the decline in traditional tourism resorts is that the offering in the UK is not as good as it is abroad. When looking at price, quality, and hassle factors for the UK vs. international resorts, you just can’t compare. For the same price you will often find better lodging, food, and service. Add all of that to the fact that destinations such as southern Europe offer a better climate for most of the year, and you have more reason to travel than not.”

“Cheap flights only bring these destinations closer to home, but even if UK resorts lowered their costs, they would still have to improve their service, food and quality of lodging. If the quality of what is on offer in the UK were equal to or perhaps even better than that which can be obtained in southern European resorts, I think holidaymakers might be more inclined to remain closer to home and go to them instead,” says Ecsery.

“Claims that a ten per cent reduction in overseas travel by British tourists would create more jobs at home are absolutely incorrect. These claims have completely ignored the fact that this reduction would also cause a recession for budget airlines, which would result in job cuts and damage to the economy in turn,” concludes Ecsery.

Vicky Karantzavelou - Friday, February 01, 2008
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Poll
The imminent privatization of Olympic Airlines is expected to change the fate of this debt-laden airline. What do you think the new owner should do in regard to the brand name of the Greek national flag carrier?.

Keep “Olympic Airlines” as the name of the company as it remains a strong brand.

The company should keep “Olympic” as an element of its name but refresh the brand (e.g. “New Olympic Airlines”).

The airline should drop “Olympic” from its name. This brand has lost its value and isn’t relevant to the market anymore.

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