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Barcelo's hotel franchises expand to North Africa
Monday, September 30, 2002
Barcelo<.> Hotels & Resorts has recently signed an agreement with Sangho, the Tunisian hotel group, whereby five establishments of the latter will be joined Barcelo Hotel & Resorts under franchise. The commercialization of franchise hotels was started by Barcelo in May of this year. The first establishment to join the group under franchise was the Barcelo Riviera Resort & Spa, a 4-star top of the range hotel located in Malta.

The five newcomer hotels currently joining the Barcelo group are:

This transaction has allowed Barcelo to expand to two North African countries where it was not present, counting from now on with more than 1,100 rooms in the area and, together with the Cape Verde hotels, to include ten establishments in the African Continent.

Barcelo Hotels & Resorts is one of the most important hotel chains in Spain. It is currently managing B142 hotels in 20 countries across four continents, offering to its guests nearly 32,000 rooms in the main destinations.

Barcelo is the leading hotel company in Central America, and has purchased this same year the North American operator Crestline, which has allowed Barcelo to reach the 45 hotel mark (40 of them in urban areas) and 4 convention centers in the USA, the main hotel market in the world. As a result, Barcelo is also the first Spanish hotel company in that country.

Barcelo is currently developing its 2001-2005 Strategic Plan, whose purpose is to reach the figure of 200 hotel establishments by the end of this period. Precisely the execution of that Plan already considered, as one of the goals, to expand the presence to the main tourist destinations in the Mediterranean where Barcelo was not yet present, as has occurred with the agreement now signed.
Vicky Karantzavelou - Monday, September 30, 2002
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Barcelo Hotels&Resorts adds 21 new hotels in 2005
Michael Verikios - Friday, January 06, 2006
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How do you expect luxury travel to perform in times of economic downturn?.

Providers of luxury travel products are going to witness shorter stays by their customers and an increase in seasonality.

People are going to become more value conscious and will opt for those luxury offers that represent a convincing value-for-money proposition. Providers of overpriced services are those to feel the pinch.

Both people paying for their personal trips and firms paying for their top executives' business trips will cut back on travel expenses, thus affecting all luxury travel providers.

It is going to be business as usual. Those people opting for high-end travel products are not going to be affected by the looming crisis.

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