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Abu Dhabi Duty Free crosses sales target for 2007
Tuesday, February 19, 2008
Abu Dhabi Duty Free (ADDF) posted its results for 2007 with the company having surpassed its latest milestone finished the year by posting USD 102.6m in turnover. Up 36.29 percent over the same period last year, Dan Cappell, General Manager of Abu Dhabi Duty Free and Acting Commercial Director of Abu Dhabi Airports Company said: “I would like to thank all our customers and staff for making 2007 such a success and I am pleased to announce that we have crossed another key milestone in the history of Abu Dhabi Duty Free by reaching and surpassing the USD 100m mark.”
 
2007 sales were buoyed by robust growth across the core categories of Beauty & Fragrance, L&T, Confectionery and Gold with the best performing core category going to Electronics with a 52.22 percent increase. Core category sales accounted for over 58 percent of total revenue at ADDF in 2007.
 
Already enjoying one of the highest average spends per transaction in the world; ADDF saw a marked upward trend in 2007 with year-end figures revealing an average USD58.50 spent per transaction by departing passengers – up from USD51 earlier in the year or 23.54 percent over 2006 figures.
 
“Last year’s growth can be attributed to a number of factors but undoubtedly a key contributor has been the increased frequencies and destinations arriving into and flying from Abu Dhabi due to the ever expanding network of the UAE’s National Airline, Etihad Airways,” added Cappell.
 
“We are confident that from early in 2008 we will see yet more aggressive growth, particularly as Etihad adds another key destination to their network – Beijing – and the official opening of Abu Dhabi International Airport’s Terminal 3 later in the year will add over 2,500sqm of additional retail space and enhanced customer experiences to our customers,” concluded Cappell.
Vicky Karantzavelou - Tuesday, February 19, 2008
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The imminent privatization of Olympic Airlines is expected to change the fate of this debt-laden airline. What do you think the new owner should do in regard to the brand name of the Greek national flag carrier?.

Keep “Olympic Airlines” as the name of the company as it remains a strong brand.

The company should keep “Olympic” as an element of its name but refresh the brand (e.g. “New Olympic Airlines”).

The airline should drop “Olympic” from its name. This brand has lost its value and isn’t relevant to the market anymore.

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