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Hyatt celebrates China's New Year with new hotels openings
Wednesday, February 20, 2008
With more hotels than ever in key cities like Shanghai and Beijing, Hyatt Hotels & Resorts rings in the Chinese “Year of the Rat” with a collection of properties ready to host guests for the upcoming 2008 Summer Olympic Games.

In Shanghai, Hyatt on the Bund and Grand Hyatt Shanghai will be joined by the new Park Hyatt Shanghai opening in July. In Beijing, host city for the Olympics, Grand Hyatt Beijing will welcome the July arrival of the Park Hyatt Beijing. The much-anticipated openings mark the Park Hyatt brand’s arrival in China. Also in 2008, Grand Hyatt Guangzhou opens in April. And by 2010, Hyatt will have added nine additional properties in Greater China to significantly expand its regional portfolio.

“As China continues to open its doors to the international community and becomes increasingly amenable to travel and business opportunities, Hyatt Hotels & Resorts find it even more attractive for investment,” said Steve Haggerty, Global Head of Real Estate & Development, Global Hyatt Corporation. “New Park Hyatt openings in both Shanghai and Beijing, along with other brands across the country, represent a strong push to strengthen Hyatt’s presence in Asia. Our discerning leisure and business guests will now have an even broader range of destinations from which to choose and an authentic Hyatt experience to host them.”

Shanghai

Once known as the "Paris of the east,” Shanghai is home to three Hyatt properties. The comapny recently opened Hyatt on the Bund (a Grand Hyatt hotel), located in the historic Puxi District to the west of the Huang Pu River. The other property is the Grand Hyatt Shanghai in Pudong which is Shanghai’s rapidly growing financial and business district. The third property is the soon-to-open Park Hyatt Shanghai located very close to the Grand Hyatt Shanghai.

Beijing

China’s bustling capital city offers two Hyatt brands, both located on Chang An Avenue, the city’s largest central boulevard. The Grand Hyatt Beijing resides in the prestigious Oriental Plaza while the Park Hyatt Beijing will be open and ready for the Summer Olympics.

Over the next three years, Hyatt will continue to grow its regional network of Hyatt brands with opening three additional Grand Hyatt properties (Grand Hyatt Guangzhou, April 2008 and Grand Hyatt Macau and Grand Hyatt Shenzhen in 2009) and Park Hyatt Ningbo Resort & Spa (2009). Hyatt’s core Regency brand will significantly expand throughout the region with Hyatt Regency Beijing (2009), Hyatt Regency Nanjing (2009), Hyatt Regency Suzhou (2009), the new Hyatt Regency Hong Kong (2009) and Hyatt Regency Chengdu (2010). The opening of the new 384-room Hyatt Regency Hong Kong will come three years after the closure of the original 1969 Hyatt Regency Hong Kong, the property which marked the birth of Hyatt International Corporation. Much of the original hotel’s décor and room furnishings will be incorporated into the new design, and long-famed Hugo’s restaurant and the Chin Chin Bar will be brought back to life as well.

Rania Deimezi - Wednesday, February 20, 2008
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The imminent privatization of Olympic Airlines is expected to change the fate of this debt-laden airline. What do you think the new owner should do in regard to the brand name of the Greek national flag carrier?.

Keep “Olympic Airlines” as the name of the company as it remains a strong brand.

The company should keep “Olympic” as an element of its name but refresh the brand (e.g. “New Olympic Airlines”).

The airline should drop “Olympic” from its name. This brand has lost its value and isn’t relevant to the market anymore.

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