Christine Aguilera, President of SkyMall, welcomed the deal: “Our research shows that 73% of our customers made their buying decision on the plane and GuestLogix provides a platform that will allow us to take customer orders in-flight. Making it easy for our customers to “ring up their sale” at 30,000 feet will help us close more impulse buys and offer more convenience to time-pressed travelers. We look forward to working with GuestLogix to provide an enhanced on-board shopping experience which will benefit both our airlines as well as busy travelers.”

SkyMall pioneered in-flight catalog shopping, and has been the go-to catalog merchandiser within the airline industry for over 16 years. Their innovative product and distribution model make SkyMall the most compelling and efficient shopping medium in the sky today.

Commenting on the development, Tom Douramakos, President and CEO of GuestLogix said: “The combination of SkyMall’s in-flight catalog with our on-board retail platform provides airlines substantial opportunity for ancillary revenue growth at a time when it’s especially difficult to raise ticket prices. This agreement also exemplifies the potential of our Mobile Virtual StoreTM as an efficient channel that enables retail partners, operators and GuestLogix to benefit mutually from new on-board sales.”